If you do go ahead with the "bookies group" then a good addition to the betting would be "in-play".
You could designate a person for each match from the group to do the in-play. It'd be simple to keep track of scores via Skysports.com or ESPN, and then you update the odds accordingly so if it's 3-0 after 70 minutes then the price is going to be somewhere close to 1/50 as opposed to say 2/1 what it might have been before the match started.
You could designate a person for each match from the group to do the in-play. It'd be simple to keep track of scores via Skysports.com or ESPN, and then you update the odds accordingly so if it's 3-0 after 70 minutes then the price is going to be somewhere close to 1/50 as opposed to say 2/1 what it might have been before the match started.