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WWE, at a time, was dominated by popular and super strong babyfaces. From around 2005-2013, WWE's entire booking philosophy was based on a top face taking on dastardly heels, and ultimately triumphing. Batista and John Cena were the archetypes of this. Just look at the title history of the WWE and Heavyweight title in those years. I was never a major fan of this approach because it killed off a lot of good heels, and because it was overdone. You couldn't have a face win the title without facing the same heels a few dozen times. This was an era where the heels in the company were lacking. You really only had 2-3 proper heels, at this time.
However now it's the opposite. You have Lashley and Reigns being the top heels in both brands. Outside of Drew Mcintyre and Daniel Bryan, these guys haven't faced proper full-time faces that provided a serious threat to them. They keep bringing back a number of part-timers to get the job done, but it's so annoying. Every face is made to look like an absolute goon. None of them are organically likeable beyond a select few, and they're presented to be mere pawns. Why is WWE always so imbalanced with how they present their roster.
You would expect the faces coming out on-top by defeating credible faces would be a better idea. Goldberg at 100 years old is not a threat to a guy like Lashley. Flabby John Cena is gonna get the job done that Edge and Bryan both couldn't well because he's John Cena ofc! It's lame and annoying. I don't watch WWE enough to care too much, I barely watch it at all, but that's just my conclusion.
However now it's the opposite. You have Lashley and Reigns being the top heels in both brands. Outside of Drew Mcintyre and Daniel Bryan, these guys haven't faced proper full-time faces that provided a serious threat to them. They keep bringing back a number of part-timers to get the job done, but it's so annoying. Every face is made to look like an absolute goon. None of them are organically likeable beyond a select few, and they're presented to be mere pawns. Why is WWE always so imbalanced with how they present their roster.
You would expect the faces coming out on-top by defeating credible faces would be a better idea. Goldberg at 100 years old is not a threat to a guy like Lashley. Flabby John Cena is gonna get the job done that Edge and Bryan both couldn't well because he's John Cena ofc! It's lame and annoying. I don't watch WWE enough to care too much, I barely watch it at all, but that's just my conclusion.